Скачать или смотреть Learn why podcasts are our generation's most effective lead generation tool.

Jason Cercone is the Founder of Cercone Consulting, a consulting group with the sole purpose of helping others realize the value of podcasting as a way to get clients, establish authority in their field, and build relationships. Podcasts are a unique way to network and build relationships with people you would otherwise never have the opportunity to speak with. In this episode of the One Big Tip podcast, Jason explains that when you look at a podcast as transactional, you limit yourself from opportunities that could grow your brand. Whereas, if you would root yourself in the value you can offer your listeners, you establish yourself as a brand and will open up doors. Listen to this One Big Tip episode for more ways to utilize podcasts to grow your business.