Скачать или смотреть The problem with the term ‘eco friendly’ is…

“Eco-friendly” is a reassuring term, but it isn’t a regulated one.

There’s no single definition, no shared standard, and no requirement for brands to explain what the word actually refers to. It can describe packaging, a single ingredient, a manufacturing choice, or simply how something is positioned.

That doesn’t mean eco claims are meaningless.
It means they’re incomplete.

What matters is what a product is made from, how it behaves over time, and what it releases into the space it’s used in. Without that context, labels alone don’t tell you very much.

Understanding materials, not just marketing terms, is what allows people to make genuinely lower-impact choices.