[TRKKN Webinar Series] Unlocking AI With GMP and Google Cloud—Episode 1

Описание к видео [TRKKN Webinar Series] Unlocking AI With GMP and Google Cloud—Episode 1

In this webinar series, hosted in partnership with Google, you'll learn about robust AI strategies with first-party data, Google Analytics 4, sGTM, Vertex AI, and Value-Based Bidding to revolutionize your digital strategy today.

In the first episode, we’ll dive into how to build a strong foundation in measurement in order to craft a robust AI strategy. We’ll discover the significance of leveraging first-party data and explore cutting-edge measurement solutions like Google Analytics 4, Consent Mode, and Enhanced Conversions which are pivotal for gathering robust, relevant data insights.

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