Скачать или смотреть Medical Affairs: The Navigation System Pharma Doesn't Talk About

keywords
Medical Affairs, MSL, Clinical Trials, Real-World Evidence, Digital Transformation, Pharmaceutical Industry, Leadership, Patient Care, Drug Launches, Healthcare

summary
In this conversation, Kaushik Trivedi speaks with Dr. Reinhard Berkels,, a seasoned leader in medical affairs, about the critical role of medical affairs in the pharmaceutical industry. They discuss the navigation system that medical affairs provides for drug launches, the importance of real-world evidence, and the evolving role of MSLs. Dr. Berkels shares insights from his extensive experience, emphasizing the need for collaboration, empathy, and effective communication in medical affairs. The conversation also touches on the impact of digital transformation and the importance of understanding cultural differences in global medical affairs.

Chapters
00:00
Navigating the Complex World of Medical Affairs
02:00
The Journey into Medical Affairs
11:48
Understanding the Role of Medical Affairs
14:09
First Impressions in Medical Affairs
15:42
Myths and Misconceptions about Medical Affairs
17:21
Cultural Differences in Medical Affairs
19:18
The Role of MSLs in Clinical Trials
24:49
Redefining the MSL Role for Today
28:02
Challenges in Deploying MSLs Early
32:40
Post-Pandemic Changes in Engagement
36:25
The Omnichannel Approach in Medical Affairs
39:39
Digital Transformation in Medical Affairs
40:08
Harnessing AI in Medical Affairs
43:04
Transformative Power of AI in Research
48:03
The Role of Medical Affairs in Drug Launches
51:52
Collaboration and Communication in Medical Affairs
56:12
Real-World Evidence and Its Impact
01:00:01
Core Values and Leadership in Medical Affairs