Скачать или смотреть Are Your SMART Goals Enough to Succeed?

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When it comes to SMART goals, SMART is an acronym that stands for
Specific
Measurable
Attainable
Relevant
Time-bound

Everyone in marketing and sales, for the most part, wants to see revenue growth.

But you can't do that until you figure out what all of the interim steps are going to be.

Just saying that you want more revenue is not enough. How much more? And when you come up with that goal, let's say you're trying to generate another $5 million of revenue. And you know that your average deal size is $50,000. You can back into how many new customers you need (100).

You can look at what your historical close rate (perhaps 20%) and figure out how many qualified leads and sales opportunities you need to get to that many new clients.

And then you can work backward with all of the metrics.

But the critical thing: Everything with LinkedIn social selling -- digital, content. and inbound -- starts with having a really clear idea of what those SMART goals are.

So again: Are your goals SMART enough? Let me know in the Comments below.