Gretsch Custom Shop 10th Anniversary Celebration | Custom Shop | Gretsch Guitars

Celebrating the 10th anniversary of the Gretsch Custom Shop, here's a fascinatingly detailed close-up look at its inner workings. Set to a swinging Gretsch soundtrack, watch as master luthier Stephen Stern and the GCS team expertly execute each step in crafting the finest of Gretsch's finest—from fashioning bodies, necks and fingerboards to finishing and detailing, and from electronics and hardware installation to final assembly, setup and inspection. You'll feel like you're right there in the Gretsch Custom Shop.

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About Custom Shop:
The Gretsch Custom Shop is where the time-honored legacy reaches its creative apex. No instruments epitomize the extraordinary expertise and attention to detail of Gretsch’s most trusted hands like Custom Shop instruments. From modern versions of legendary Gretsch instruments to artist tribute models and specially requested one-off guitars, the Gretsch Custom Shop takes “That Great Gretsch Sound” to an entirely new plane, but also preserves and perfects it.

About Gretsch:
With its emphasis on hand-craftsmanship and commitment to quality over a storied 135 years and counting, Gretsch has pioneered new designs and manufacturing techniques, winning endorsements from some of the music industry’s most respected artists, including Chet Atkins, Eddie Cochran, Billy Duffy, Bono, Duane Eddy, George Harrison, Brian Setzer, Stephen Stills and Malcolm Young.

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Gretsch Custom Shop 10th Anniversary Celebration | Custom Shop | Gretsch Guitars

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