Effective Social Media in a Changing Media World

Keeping up with the changes in social media marketing can be overwhelming when you're busy running a print shop. So we asked Sergio Ramirez from Supacolor to speak with us about effective social media strategies for decorated apparel businesses in 2024.

In a world of overwhelming choices, customers are increasingly relying on user-generated content to make purchasing decisions. Rather than wasting your time trying to copy the latest Instagram or TikTok trends, it's much more effective to use testimonials from your satisfied customers to promote your business. Watch for more details on how to implement that strategy and also to find out about apps that will help speed up your content creation process.

Shop Talk is a creation of the Ink Kitchen, brought to you by @Impressions Expo & Magazine

Shop Talk videos on YouTube are sponsored by AlphaBroder
AlphaBroder is a leading supplier of wholesale apparel, promotional products, and imprintable goods with 6,500 styles from 60+ brands, with their warehouses covering the US from coast to coast.
https://alphabroder.com

Video by TBJ Productions: https://www.tbjproductions.com , @TBJ Productions

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