Скачать или смотреть Boost Conversion Rate with This 5-Minute Usability Test (Wendy’s Example)

📈 Want More Conversions? Here's How UserTesting Helps You Fix the 'Why'
You've got analytics. You know where people are dropping off in your digital experience—but do you know why?

In this video, I use Wendy’s online ordering experience as an example to show how fast and easy it is to uncover real usability issues using UserTesting’s Quick Answer templates. From loading delays to last-step frustrations, you’ll see exactly how friction impacts conversion—and how to fix it.

🔍 What You’ll Learn:

How to run a usability test in under 5 minutes using a ready-made template

How AI-powered friction detection and sentiment analysis surface conversion-killers

How to combine video feedback with your analytics to explain the why behind drop-off

A real example from Wendy’s online menu showing what users struggle with (and how to fix it)

🎯 Outcome: A clearer path to conversion—and a smoother customer experience—without the guesswork.

UserTesting lets you see through your customer’s eyes, so you can stop guessing and start improving.

Subscribe to @mikedropvideos !
   / @mikedropvideos  

Disclaimer: Mike McDowell is employed by UserTesting but these videos are a personal project and any views expressed are his own and not necessarily the views of UserTesting.