Скачать или смотреть McCann Study Reveals Hidden Marketing Secrets That Contribute to 70% of Website Traffic.

McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry according to Wikipedia.


McCann's study revealed the following focal points changing the game:

1. Multi-Platform Marketing Strategy

2. Focus your efforts on high-income homeowners.

3. Find a fast, easy service for speed of implementation.


video covers:
Online vs. physical customers.

How to differentiate between a high-dollar-per-order customer and low-value customer before treating each the same.

How to target traffic in the high-income range with better spending habits.


How to appeal to people when they are bombarded with electronic messages.

McCann study is quoted as saying that "Direct Mail Is Popular Again" and "Direct Mail is the most welcomed houseguest."

Average American spends 25 minutes per day with their mail.

Since most do not focus on this it presents a wide open channel.

There is Opportunity where most are not competing.

According to McCann, 70% of online purchases originate offline.

60-70% of online purchases were driven to the web by direct mail.

Channels that drive to online purchases:

15% - smart phone coupons
17% - digital coupons
85% - paper coupons

18-24-year-olds are twice as likely to use paper coupons over digital coupons.

Millward Brown study reveals that physical media such as print and direct mail leaves a deeper footprint on the human brain than the virtual.

Conclusion:

The channel that delivered the highest return on investment for customer acquisition and retention is direct mail.

Direct mail drives customers to your website, phone, and place of business.

Rsvp is print and online.

We get big spenders to your website with our rooftop targeting method.

What does Rsvp do to raise their the average customer order?

They focus on the top 30% income earning homeowners that regularly spend money on home upgrades, upscale dining, and entertainment, and health.

contact Rsvp here:
http://rsvppublications.com/