Скачать или смотреть How a $3M Company Destroyed $17B in Freight Market Value

How could a company worth just $3 million erase more than $17 billion in transportation market value in a single day?

On February 12th, Algorhythm Holdings — a company that began as a karaoke machine manufacturer — issued a press release claiming its AI-enabled freight platform, SemiCab, could reduce empty truck miles by more than 70%.

By midday, the freight and logistics markets were in shock.

Major players — including C.H. Robinson, Landstar, J.B. Hunt, railroads, and airlines — saw stock prices fall by as much as 20%.

If SemiCab’s technology works as described, the implications are massive:

🚛 Fewer empty (deadhead) miles

🌱 Lower emissions

💰 Billions in potential shipper savings

But there’s another side to the story:

📉 Margin compression for brokers and carriers

⚖️ Erosion of pricing power

🚨 Exposure of structural excess capacity in freight markets

In this episode of the Art of Supply Podcast, Kelly Barner breaks down:
The sequence of events behind the historic sell-off
How Algorhythm evolved from karaoke hardware to AI freight tech
Why eliminating empty miles — which sounds like pure efficiency — could actually destabilize incumbent logistics firms

Is this the beginning of AI-driven freight optimization?
Or a market overreaction to an ambitious claim?