Скачать или смотреть Ep 1: Healthcare Marketing Insights from Cardinal's Experts

Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.

This week’s episode introduces our experts:
Lauren Leone, SVP of Healthcare Marketing
Rich Briddock, SVP of Media Strategy & Analytics
John McAlpin, Director of SEO
Landon Daugherty, Director of Paid Social

They reflect on the impact the pandemic has had on the healthcare industry, how patients—and marketing—have changed, the role digital plays in healthcare marketing, and share some recommendations on how to use SEO, PPC, and paid social in your marketing strategy for 2021.