The Fashion Family Every Young Designer Wants to Join

Fashion East, the legendary London-based non-profit mentorship scheme, has quietly disrupted the London Fashion Week schedule for the last 17 years. Carefully selected by a panel with razor sharp fashion sensibilities, six rising designers get the opportunity to be sponsored, mentored and guided by the team; from the classroom all the way to the catwalk, and beyond.

In the first episode of i-D’s latest documentary, we get to know Fashion East’s founder and director, Lulu Kennedy, and the elusive team behind the runway, who together have steered the careers of Gareth Pugh, Craig Green, Wales Bonner, Henry Holland, Martine Rose, Kim Jones, Charles Jeffrey, Matty Bovan and JW Anderson, amongst a myriad of other unique quintessentially British designers, all from an attic at the top of a winding staircase at their East London HQ.

We’re introduced to current designers including A Sai Ta and his nomadic-influenced ‘global aesthetic,’ derived from a Western perception of his Chinese-Vietnamese heritage, and fashion pranksters Rottingdean Bazaar, who drop in on a seaside Zumba class in their hometown on the south coast. Elsewhere, at the Royal Albert Hall, the 2017 Fashion Awards are looming, and Fashion East alumni are nominated in the star-studded line-up. Join us as we witness a season within Fashion East, the scheme that put young London fashion on the map.

Director Tom Ivin
Producer Declan Higgins
Shooting Assistant Producer Kez Coo

Global Executive Producer Eloise King

Editor Isolde Penwarden
Additional Editor Paul Frankl

Colourist Benjamin Rozario
Dubbing Mixer Matt Cheney, Ben Sims

Production Manager Lauran Clark
Production Coordinator Rosa Harris Edmonds

Post Production Manager Tom Lynch
Post Production Coordinator Regina Lemaire-Costa

Director of Licensing Cristina Lombardo
Senior Music Supervisor, EMEA Alex Benge
Music Supervisor Bonnie Reilly

Senior Designer Rebecca Boyd-Wallis
Designer Kristina Britton

Production Accountant David Gray

Equipment Manager Henry Cotsford
Equipment Assistant Jamie Gettings

Post Tech Supervisor Dominic Brouard

Senior VP Production, UK Bree Horn
Head of Post Production Daniel Elias
Channel Manager, UK Jordan Joseph

ASAI Fashion Film - A Sai Ta
Cast Georgia and Lin Yap at Storm. Tamara at Models 1.
BMX Bikers Dini Kennedy, Veslie Collins
Camera Kez Coo
Associate Producer Kate Villevoye
Fashion Editor Bojana Kozarevic
Styling Aika Moshita
Styling Assistant Hannah Hetherington
Hair Ryuta Saiga
Hair Assistant Cayla Jeongmi Kim
Make-up Thom Walker at Art + Commerce
Make-up Assistant Lindsay Low
Nail Technician Sylvie Macmillan
Casting Mischa Notcutt at 11casting
Location Old Street Chinese Restaurant
All clothing ASAI

Rottingdean Bazaar Fashion Film - James Theseus Buck and Luke Brooks
Cast Helen Ford. Luke Fairhead. Nina Capildeo. Romalie Ford. Ruth Nathan. Sarah Bibb. Sarah Little. Stephanie Sheppard. Tatiana Capildeo
Camera Tom Ivin, Kez Coo
Styling, all clothing Rottingdean Bazaar
Location Rottingdean Terraces

Music
"Head Underwater"“Floating”
“Lunacar”
“Steps”
“Bitte”
“Hotter”
“Shoes”
“Non Stop”
“Falling”
“Stomp”
Written and performed by James Jacob aka Jakwob
Courtesy of Sony ATV

Archival video courtesy of
Fashion East, BFC, Sharna Osbourne, InDigital

Special Thanks
Fashion East, The Truman Brewery, Sophie Jewes at Starworks Group, Naoki Watanabe and Sam Wilson at Karla Otto


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