Скачать или смотреть UGC Pricing Guide 2025: How Much to Charge for Content, Rights & Whitelisting

Determining your rates can be challenging, but in the world of UGC, you aren't just selling a video; you are selling social proof and high-performing marketing assets. This guide helps you structure your pricing based on the three core pillars of UGC value: content creation, usage rights, and performance efficiency.

You will master the three components of a professional pricing structure:

Base Creation Fee (The Execution):

This covers your time for scripting, filming, and basic editing.

Professional creators often charge based on the complexity of the "hook" and the final length of the video.

Remember that your efficiency, boosted by tools like Keyboard Shortcuts, allows you to produce high-value assets faster, increasing your hourly profit.

Usage Rights (The Commercial Value):

Brands pay for the legal right to use your content in paid advertisements or on their product pages.

Since UGC significantly increases conversion rates, you should charge more for content that will be used to generate direct sales.

Common structures include 30, 60, or 90-day usage terms, with options for "perpetual" rights at a premium.

Whitelisting and Raw Files (The Add-Ons):

Whitelisting: Charging a fee to allow the brand to run ads through your personal social media handle, which further boosts authenticity.

Raw Files: Brands may pay extra to have the unedited footage so they can repurpose it into diverse content for different platforms.

This allows the brand to scale their marketing efforts cost-effectively.

By understanding the Marketing Performance your content drives, you can confidently price based on the revenue you help the brand generate.