Скачать или смотреть What Happens In Vegas... Is Now In This App Growth Video

We’ve just launched Growth Chats — our new video series with the hottest AdTech views, opinions, and updates.

Episode 1 features Manfred Schlosser and Maria Solodilova — two masterminds when it comes to mature markets and scaling from there internationally. 

They share what they’ve learned at this year’s MAU in Vegas!

⏱️ Timestamps:
00:00 Intro
00:23 First Takeaways from MAU Vegas 2025
01:47 Health & Fitness Apps: A $6B Market
02:25 Why Global Paid Media Needs Localisation Now
03:07 Rising Costs, Falling ROAS: What’s Worrying Publishers
03:57 Hybrid Monetization Is No Longer Optional
04:28 How AI Is Changing Monetization and UA
05:24 Why Mediation Matters More Than Ever
05:58 Can Emerging Markets Deliver Real Value?
07:42 Why Providing Brand Safety Is A Must
09:31 What’s Actually Working in UA Today
11:16 How to Boost Fill Rates Without Killing UX
12:05 Starting Out? Here’s Our Advice for US Publishers
12:22 Final Thoughts