Скачать или смотреть Revenue-First Artist Partnerships

Not every artist is ready to work with an agency, and knowing the difference is crucial.

In this episode, Jack McCarthy, co-founder of Indepreneur, shares why he turns down more artists than he takes on. The goal isn’t just to grow an audience, it’s to build sustainable, revenue-generating systems.

Before investing in outside help, artists need to understand where they are in their journey. Without the right foundation, even well-run campaigns won’t move the needle in a meaningful way.

If you’re managing or supporting artists, this is a valuable lens for deciding when and how to scale.

📺 Full episode on YouTube and your preferred audio platforms!
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