How Facebook Ads ACTUALLY Work (ELI5)

The Easiest Explanation. How Facebook Ads ACTUALLY Work (Explain Like I’m 5)

Want to START your POD business? Go here: https://www.skool.com/heckman
Want to SCALE your POD business? Go here: https://www.skool.com/wescale

Hi, I'm Chris Heckman. Over the past decade, I’ve built 8 brands to 7-figures, generating over $25M in sales, and exited from 6 of them. Now, I run a 7-figure POD Shopify brand to show that POD is alive and thriving with the right tools. Unlike others who sell pricey courses, I’m offering my complete course for free, so you can judge my credibility based on my results.

My brands:
Historeetees.com (SOLD)
Yogaste.co (SOLD)
Proof: Google "OpenStore acquires HistoreeTees"

My experience…

22: Graduated from Penn State, joined Amazon.
23: Quit Amazon to start a Facebook ad agency for e-commerce.
24: Joined a house with 12 entrepreneurs.
25: Ran four 7-figure Shopify brands.
27: Reached $20M in e-commerce sales; exited all brands (e.g., Yogaste.co).
28: Launched 2 more 7-figure POD Shopify stores (historeetees.com).
29: Sold 1 POD store, started a YouTube channel to share free POD success tips.
30: Created a 21-hour course, now growing We Scale and Mystic POD to simplify POD for beginners.

Today: Our POD Shopify store does +10K profit/month and we are going to scale this to 40K profit/month, showing all the steps along the way.

To those just starting their journey, burn the boats. Business is never easy, but the wins outweigh the lessons that are learned along the way. Take the leap because you’re never guaranteed tomorrow.

Let’s scale,
Chris

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