Скачать или смотреть 105 | Revenue Engine: Making Strategy Real with RevOps and Enablement | Hayden Stafford

In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine.

Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption.

What You'll Learn
• How revenue strategy and revenue systems work together to drive results
• Why enablement is a cross-functional translation layer, not just training
• What it means for RevOps to move from reporting outcomes to surfacing signals
• Where AI delivers the most value when embedded in daily workflows
• The first alignment levers CROs should focus on
• How to recognize when AI adoption stalls before impact shows up

Resources Mentioned
• Seismic    / seismicsoftware  
• Satya Nadella   / satyanadella  
• Microsoft Dynamics 365 https://www.microsoft.com/en-us/dynam...
• Salesforce Agentforce https://www.salesforce.com/ap/agentfo...
• Microsoft Copilot https://www.salesforce.com/ap/agentfo...