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Benefits of a good trade walk?
• Lowers the customer’s trade-in expectations by discussing how the market values trade-ins.
• Creates additional value in the MTC vehicles by pointing out benefits that could have raised the value of the customer’s trade-in.
• Advocates for the F&I benefits to be presented later.
• Obtains the paperwork from the customer’s previous purchase every time it is available.
• Discovers rapport building information.
• Advocates for F&I benefits
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