Intro to Advertising | Features, and Importance of Advertising| Advertising | Study at Home with me

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Major Topics Covered in this Video:
*Introduction to Advertising
*Definition of advertising
*Features of Advertising
*Importance of Advertising for advertisers.

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

Features of Advertising:
-Paid Form
-Non Personal Communication
-Media
*Persuasion

Importance of Advertising to Advertisers:
*Builds Brand Image
*Market Expansion
*Innovation
*Growth of Media
*Builds Goodlwill

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