Скачать или смотреть How Veracity Achieved 40x Growth Positioning Against Ozempic | Allie Egan

After reversing her own autoimmune disease through functional medicine, Allie Egan built Veracity into a clinically-backed metabolic health brand that's grown 40x in two years. In this episode, she breaks down how they're capturing the natural alternatives market while GLP-1s like Ozempic educate consumers, why they pivoted from broad wellness to metabolic focus after testing tens of thousands of customers, and how scientific rigor became their competitive moat in a crowded market.

Learn how Veracity uses proprietary biological data to drive product decisions, positions against prescription medications without competing directly, and scales founder-driven content while maintaining authenticity.

TIMESTAMPS:
00:00 - Introduction
00:55 - Allie's personal health journey and discovering functional medicine
03:17 - The problem with symptom-focused Western medicine
04:56 - Founding Veracity: bringing root cause medicine to market
06:07 - Building the physician team and product approach
08:41 - Combining natural ingredients with Western scientific rigor
09:10 - From idea to first paying customer: the R&D journey
10:50 - Launching with hormone testing and collecting biological data
12:38 - The pivot to metabolic health based on customer data
15:10 - Marketing philosophy: leading with benefits, not science
16:00 - How GLP-1s are doing market education for natural alternatives
18:26 - Positioning as the complete alternative to prescription drugs
18:41 - Competition in the holistic health space post-GLP-1 boom
19:28 - Why clinical testing creates a defensible competitive moat
20:58 - How modern environmental toxins affect metabolic health
23:12 - Team structure and growth strategy
24:32 - 40x growth over two years, 4x this year
25:31 - R&D focus and upcoming product launches
26:13 - Leveraging AI for content production and efficiency
27:16 - Using AI while maintaining founder authenticity
28:18 - Advice for holistic health founders: protecting brand principles
29:18 - Delivering on brand promises through manufacturing decisions
30:22 - Where to find Veracity and connect with Allie

ABOUT VERACITY: Veracity is a doctor-recommended, clinically-backed metabolic health brand that combines natural plant-based ingredients with rigorous Western scientific testing to support weight management, energy, and longevity.

ABOUT THE FUTURE OF MARKETING: Where the world's leading consumer technology founders and marketers share playbooks, strategies, and tactical advice to help others better market to modern consumers.

🔗 Connect with Allie Egan:   / allieegan  
Veracity: https://veracityhealth.co/

🎙️ The Future of Consumer Marketing is produced by The Global Talent Co. (www.globaltalent.co)

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