Скачать или смотреть What are Distribution Channel Conflicts?

Channel conflict is when two or more intermediaries (partners) in a sales channel oppose each other.

Channel conflict can occur for many reasons i.e. when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers through general marketing methods and/or over the Internet.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube. I hope the video takes you beyond the definition & helps to make the learning process a little more tangible.

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Video Content

0:00 - Introduction
0:14 - Why Conflict's may not be bad?

0:30 - Social Influence
What is Channel power?
What is Channel Control?
What is Channel Leader?
1:13 - Example of Social Influence

2:01 - What is Channel Conflict?
2:10 - What is Horizontal & Vertical Conflict?

2:28 - Vertical Conflict Example?
Vertical conflict occurs when a manufacturer's action disrupts the supply chain. For example, a manufacturer who normally distributes its products through retail would cause a vertical channel conflict if they start doing direct mail and advertise directly to consumers.

3:01 - Horizontal Conflict Example
Horizontal conflict occurs among firms at the same level of the channel. For example, two franchises who open two restaurants across the street from each other would be in a horizontal conflict or when one firm in a distribution channel offers lower prices than the members of the distribution channel and therefore attract more customers.


3:48 - What is the Importance of Logistics?

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Came across a great saying:
Every problem is a gift, without problems we would not grow.
– Tony Robbins

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Additional Reading:
Channel conflict
https://en.wikipedia.org/wiki/Channel...

Channel Conflicts, or Opportunities?
https://www.sitelucent.com/blog/chann...

Channel Power, Control, and Leadership
https://rachel.worldpossible.org/mods...

Behavioural Processes in Marketing Channels
https://marketingchannel.webs.com/CU3...[Compatibility%20Mode].pdf

Horizontal & Vertical Marketing Conflicts
https://smallbusiness.chron.com/horiz...

Logistics for Business Defined: Importance Role & Benefits
https://www.netsuite.com/portal/resou...

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School of Learning
Arnav Dutta
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