Скачать или смотреть Psychographics Vs. Demographics: An Investor’s Hidden Edge #31

A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do.

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker.

See you on the inside!


In this episode, we cover:
● The etymology of demography & psychography and their differences [07:07]
● Emotions, not statistics, drive human behaviour [10:06]
● Is Psychographics more important than Demographics? [13:38]
● Gentrification contributes more to property price growth [17:11]
● A healthy economy is dictated by the speed money moves around [22:47]
● Mindset (confidence) dictates the health of the national economy [26:38]
● Look at both statistics and how people feel [29:52]
● Gauge how people want to live [34:53]
● Pay attention to what people want - they’re not just statistics [40:43]
● Find out the “why” when people move to an area [44:03]
● Language in the media drives sentiment [47:09]
● Psychographics is a marketing skill [51:43]


Links from the Show:
● Trading Economics Consumer Confidence (https://tradingeconomics.com/australi...)
● Trading Economics Business Confidence (https://tradingeconomics.com/australi...)
● Trading Economics Unemployment Rate (https://tradingeconomics.com/australi...)
● Google Alerts (https://www.google.com.au/alerts)


Connect With Us:
● The Investor Lab Membership (https://theinvestorlab.com.au/jointhe...)
● Dashdot Buyers Agents Website (https://www.dashdot.com.au/)
● Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)
● Ready to work with us directly? (https://dashdot.com.au/discovery)


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