Скачать или смотреть Hotel E-Marketing Minute (Special Edition): What is the top hotel marketing priority for 2013?

Expert: Josiah Mackenzie-Director of Business Development at ReviewPro.
"Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today..."

Expert: Rupesh Patel-Vice President of ZENique Hotels
"We have pretty good online visibility for our hotels with VBrochure and other methods of rich media, so we have the online covered. Now we want to get in the faces of everybody that's local that can be our source of recommendations to their visitors coming into town..."

Expert: John McAuliffe -- President of VFM Leonardo
"The digital landscape changes fast and visuals are the main catalyst for this hyper growth. Evidence of this is consumer adoption of Pinterest, it has more than 10 million users today and is the fastest growing social network of all time."

Expert: Adele Gutman- VP of Sales, Marketing and Revenue at Library Hotel Collection
"For 2013 the Library Hotel Collection is going to be focused on enhancing the guest experience, both online and on property. That means we're going to be re-evaluating every bit of imagery and every bit of text that we have distributed to ensure that we are giving the most expressive and authentic depiction of the actual hotels."

Expert: Daniel Edward Craig-Founder of Reknown Travel Marketing
"I think a huge part of hotel marketer's focus in 2013 needs to be reputation management. Neilsen just came out with a survey, and it basically said that consumers trust the opinions and advice of other consumers more than any other advertising source."

Expert: Patrick McCarthy-Internet Marketing Manager at Blue Magnet Interactive
"I would say that it is essential for hotel to have an SEO strategy that is not only designed specifically with the hotel industry in mind, but also accounts for the many new factors that have changed in the search world. These are factos like the growth of local and mobile sites.."

Expert: Richard Last-Lecturer if Digital Retailing at University of North Texas, on Board of Directors at Shop.org, Founder of JPCPenney.com
"I think it's important for hoteliers to recognize that the consumer will still be very much focused on value, given the difficult recovery of the economy. And when I say value I don't mean lowest price, but I mean the quality expectations..."

Expert: Laurence Bernstein- Managing Partner of Protean Strategies
"Try to find out what were the hidden drivers behind the choice of hotels. That is, what is a factor behind choosing a hotel that people would not tell you about..." Website: http://VFMLeonardo.com
Blog: http://blog.vfmleonardo.com
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G+: https://plus.google.com/u/0/b/1013096...

Episode 97