Скачать или смотреть How to Build Trust on Apartment Social Media - A Multifamily Marketing Strategy

Perfect photos don’t build trust — real life does. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy that helps apartment communities build trust before prospects ever step foot onsite.

This episode introduces the “What It’s Really Like” social media series, designed to show authentic, everyday life at your community while still keeping your marketing professional and intentional. Instead of overly polished content, this strategy focuses on real moments, resident testimonials, and life-in-action visuals that help prospects feel comfortable, confident, and informed.

You’ll learn:

What prospects are really looking for when they scroll apartment social media

How to create trust-building content without oversharing

Ideas for showcasing real life at your community (pets, weekends, amenities, events)

How resident testimonials increase credibility and lower skepticism

Why transparency helps the right prospects self-select before touring

This strategy is ideal for property managers, leasing teams, and multifamily marketers who want social media content that feels honest, human, and effective — especially in today’s trust-first leasing environment.

✨ Templates and prompts mentioned in this episode are available inside the Spark Monthly Resource Kit, built specifically for onsite teams who need realistic, budget-friendly marketing support.

👉 Learn more at sparkwithsprout.com