SHOPPING | How brands capitalise on consumer spending during the festive season: Tshepo Matseba

Описание к видео SHOPPING | How brands capitalise on consumer spending during the festive season: Tshepo Matseba

As the festive season approaches, the air buzzes with excitement, and consumers open their wallets for celebratory purchases. For brands, this period represents a golden opportunity, but also a formidable challenge. How do brands stand out in an increasingly competitive market while creating meaningful connections with consumers? What strategies ensure they not only capture attention but also foster loyalty in a season driven by emotion and tradition? Today, we speak with Tshepo Matseba, a seasoned brand specialist, to uncover insights into festive season spending trends and the innovative approaches brands are employing to secure their market share.

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