Скачать или смотреть Why Mr. Beast and IShowSpeed are making Super Bowl ads

This is a clip from the Creator Secrets Podcast. Watch the full episode here: https://www.youtube.com/live/gY-jMyVY55Q

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Today, the Creator Secrets team looks at what it means when creators start replacing celebrities in the biggest ad slot on earth. MrBeast is making a Super Bowl spot for Salesforce. IShowSpeed is showing up in a Meta/Oakley ad. Same game, very different roles: one brings the creative, the production, and the audience; the other brings name, face, and a few seconds of screen time.

The episode breaks down the layers creators now bring to the table—creative, distribution, marketing, and attention—and why that bundle is more valuable than traditional “celebrity endorsement” alone. It also gets into why fit matters (product, audience, vibe), why engagement plays beat awareness plays, and why brands are increasingly buying creators instead of just renting them.

The takeaway is simple and uncomfortable: if you can hold attention and keep it, you’re not just talent—you’re the whole stack. And that’s the part of the business that keeps compounding.