Скачать или смотреть Tubi CMO Nicole Parlapiano Talks Problem-Solving, Creativity And Effing Around And Finding Out

In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal.

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0:00 - Introduction: What CEOs Don't Understand About Marketing
1:44 - The Problem with CMOs 'In It For The Glory'
4:18 - Why "Celebrity CMOs" Don't Last in Tech
5:28 - My Advice for CEOs: Make Time for a 'Consumer Obsession'
9:02 - The 'Situationship' Between Product and Marketing
12:00 - The Danger of Functional Silos
14:15 - Why Creativity Shouldn't Be Siloed in Marketing
17:09 - The Most Important Question to Ask: 'What Problem Are You Solving?'
19:26 - The Story Behind Our 'WTF is Tubi?' Super Bowl Brief
22:58 - Why Marketing's Job is to Entertain (And Why Most Ads Fail)
25:35 - The Critical Question: What Business Are You ACTUALLY In?
28:50 - Why You Can't Just Ask for a 'Brand Budget'
32:20 - A Case Study in Brand vs. Performance: Why Discounting is a Race to the Bottom
35:25 - My Advice for a CEO Who Doesn't 'Get' Marketing
38:09 - How We Manage Our Marketing Budget & Resource Allocation
41:20 - My Philosophy: If All Your Goals are Green, You're Not Trying Hard Enough

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