Aditya Birla Group launches Novel Jewels, How will it stack up against Tanishq & Reliance Jewels?

The Aditya Birla Group has entered into the branded jewellery business, with an investment of `5000 cr and a brand new venture called Novel Jewels ltd.The company will be building large-format jewellery retail stores across India just like rivals Tanishq and Reliance Jewels. But how does Novel Jewel plan to make its mark in this highly competitive & unorganised market? Watch this video for more details.
#adityabirlagroup #noveljewels #tanishq

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