Hello ... we're CMO4Hire #CMO4Hire. In this explainer video, we lightly touch on remarketing a.k.a. retargeting. It's part of our beginner “Primer 101 Series” on online marketing management. At CMO4Hire we are religious about data. First we analyze. Then we manage your online digital brand with a comprehensive approach, in collaboration with your existing team. We deliver short-term results (attract web traffic, create leads, increase sales) and a long-term increase in your digital brand equity.
Emerge from the murky ooze of the internet and build a digital brand marketing management system that works. We are an extremely data-driven, customer-focused online marketing agency that works with your team. We create impactful strategic go-to-market plans and accelerate online execution with our monthly bundled services. By getting “under the hood,” we drive real business results by tracking and using data. There’s much more to online marketing than glossy pictures on a website. If you need to take your online marketing to the next level, we can be your Chief Marketing Officer for Hire. Agile, Strong. Be a dragon. fly. #CMO4Hire
Local Business Search
PPC Search Advertising: Google AdWords, Bing/Yahoo
Display Advertising and Retargeting
PPC Mobile Advertising
Social Media Organic & PPC
SEO & Content Publishing
Content & Blog Publishing
Web Design and Review
Social Media
Videos, Infographics, eBooks
Landing Pages & Marketing Automation
eNewsletters and Mailing list management
===============
Transcript of video:
Remarketing…also called retargeting. Are these just new buzzwords, or is it something that actually works? Well, let’s see…
Imagine a prospective customer browsing your online store. Unfortunately, the majority of these visitors are not converted to customers – they leave your site before checking out. The reasons can be:
It’s their first visit and they’re not sure about your store’s credibility
They get distracted and simply don’t finish the purchase
They don’t quite find what they’re looking for
…or maybe they just decide to do their shopping later, and they end up forgetting about your site completely
This is where remarketing kicks in. Thanks to cookies…not these…but THESE…every time a visitor gets to any of your product pages, this information is stored in their device – computer, tablet, phone…doesn’t really matter. Later on, advertisement systems can pull this information out even though the prospects already went to a completely different site.
Searching the web, reading through various sites, browsing social networks, watching videos… no matter what they do the next day, you can now reach them with highly targeted ads, like: “Hey, still looking for this phone?” or “You were interested in this blue umbrella, so how about this yellow one?” The purpose is to remind them about your online store and bringing them back so they finish their purchase.
See the potential? These campaigns are highly successful since you know exactly who to target with what offer. You can also suggest alternative products and, as a side effect, your credibility grows too.
The only problem is that setting a remarketing campaign can get very complicated. All the different marketing platforms, setting the cookies, scheduling, budgeting… So how about leaving the tricky stuff to us? We will gladly take over the hard part and design a campaign tailored to your business.
Contact us today, lay back and watch the sales grow!
Информация по комментариям в разработке