Скачать или смотреть Influencers ki business cheyadam radha? || Ep - 6

What’s Going Wrong with Influencer Businesses in Telugu States?
In this episode, Prudvi and Nikhil dive deep into the growing controversies around influencer-led businesses — from the Chitti Pickles incident to recent scams involving betting apps, stock market academies, and overpriced products. Why are so many influencers struggling to build sustainable businesses, and what makes them so different from traditional entrepreneurs or celebrities?
Nikhil draws parallels between corporate crisis management and creator missteps, explaining how lack of business experience, poor scalability, and misunderstanding target audiences lead to collapse. The conversation explores the difference between influence and credibility, the pressure of fame, and the emotional connection that creators often build with their audiences — something even celebrities struggle to do.
They also touch on why big brands often skip Telugu creators, why influencer marketing needs long-term vision, and why many creators don’t take advantage of merchandising despite massive followings. The discussion ends with valuable insights on value creation, audience trust, and how creators can move beyond short-term gains to build real, lasting impact.
This is not just a criticism — it’s a reflection on where things are going wrong, and what can still be done right.

Timestamps00:00 Intro
01:19 Worm in Cadbury
02:33 Learning While Executing
04:03 Being Aware of Your Brand
05:57 Becoming Creators to Grow Business
10:38 Influencers vs Celebrities
16:00 Why Telugu States are Not Getting Brands
24:15 Is Academy Bad
27:22 What Will You Start If You Have Good Distribution
31:06 Conclusion