Скачать или смотреть How Adobe Built a $200B Brand (Every Brand Manager Must Watch)

Have you ever wondered what the secret to Adobe’s longevity is? Why Photoshop still dominates even though dozens of tech trends have come and go? Or maybe if you’ve ever been interested in knowing how CEOs manage their time?

In this video, I sit with Adobe Global Chair & CEO Shantanu Narayen to discover it all. We talk about Adobe’s longevity, how they’ve built tools that stay relevant across generations, and how generative AI might not replace creativity but amplify it.

We also dig into Shantanu’s unconventional career path—from wanting to be a journalist to leading one of the world’s most iconic creative software companies. He shares how early setbacks shaped his leadership, how focusing on product (not politics) ultimately made the difference, and what he focuses on now as CEO.

And finally, we look at the future: why India’s next big opportunity might not be IT, but creativity. And what it’ll take to unlock it at scale.

If you care about design, product-strategies, leadership, or the future of creativity, this video is meant for you.

00:00 – Highlights
01:12 – Introduction
01:32 – Adobe Longevity & Photoshop’s Success
03:21 – Product Strategy: Desktop, Cloud & Mobile
05:05 – Shantanu Narayen’s Career Path to CEO
09:45 – Generative AI & Creativity in India
13:14 – Education & Creative Opportunity in India
15:54 – Balancing AI & Intellectual Property Rights
21:54 – CEO Time Management & Leadership
27:14 – Adobe India Team & Innovation
28:59 – Accessibility & Educational Outreach