Building a Venture-Backed Company with Casted CEO Adam Patarino

In this episode, Drew McClure sits down with Adam Patarino, CEO and Co-Founder of Casted, a media repurposing platform for B2B marketers. Adam shares the origin story of Casted, highlighting its roots in the High Alpha Venture Studio and the company’s growth during the digital boom of the pandemic. He provides insights into the transformative power of podcasting for businesses, emphasizing its ability to build trust, extend brand reach, and create lasting value through repurposed content.

The discussion dives deep into leadership, psychological safety, and the importance of vulnerability in building high-performing teams. Adam also reflects on his personal journey through anxiety, his exploration of Internal Family Systems (IFS) therapy, and the importance of fostering creativity. Packed with actionable advice for leaders, small business owners, and aspiring podcasters, this episode is a masterclass in entrepreneurship and human connection.

🌟 Key Takeaways:
Podcasting as a Business Asset:

Podcasts build trust, showcase expertise, and humanize brands.
Repurposing content from podcasts can fuel newsletters, social posts, and SEO strategies.
Leadership & Vulnerability:

Transparency with investors and teams fosters trust and long-term collaboration.
Sharing failures and asking for help can build stronger, more cohesive teams.
Psychological Safety:

Discussing and modeling psychological safety leads to a more open and productive work culture.
Personal Growth:

Creativity outside of work can help leaders manage stress and find fulfillment.
Therapy and techniques like IFS can enhance self-awareness and emotional resilience.
🗨️ Notable Quotes:
“A podcast gives your brand a voice—literally—and builds trust in a way other mediums can’t.” – Adam Patarino
“Vulnerability in leadership isn't a weakness; it’s a strength that invites support and connection.” – Adam Patarino
“Changing routines, even small ones, can retrain your brain and make transitions easier.” – Adam Patarino