Скачать или смотреть EXPERT GA4 Ecommerce Tracking for Server-Side Shopify Stores

In this tutorial, I’ll walk you through setting up GA4 Ecommerce Tracking for a Shopify store using a theme-independent DataLayer with Google Tag Manager (GTM). This guide focuses on implementing server-side tracking, which enhances data accuracy and user privacy.

I’ll demonstrate how to set up key ecommerce events, including page_view, add_to_cart, begin_checkout, and purchase, covering all the required parameters for each event to ensure seamless data flow. Using a theme-independent DataLayer ensures that your tracking remains consistent even if you switch store themes.

By following this setup, you'll optimize your GA4 data collection, improve conversion tracking, and gain deeper insights into your customers' purchase behavior.

✨ MD FAISAL AMIN — Tracking & Analytics Specialist
GA4 • GTM • Meta CAPI • Server-Side Tracking Expert

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