Скачать или смотреть Why Some People Build Better Habits (and How You Can Too)

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Why do some people stick to good habits while others fall off track? This video breaks down the brain-based differences between successful and struggling habit-builders—and how you can apply those insights to create lasting behavior change. Learn how identity, planning, and environment shape your habits and make consistency easier.


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🧠 Supporting Research
1. Identity-Based Habits and Brain Activation
Studies show that linking behaviors to self-identity increases motivation and activates regions of the brain involved in goal pursuit and self-regulation:
Oyserman, D., Fryberg, S. A., & Yoder, N. (2007). Identity-based motivation and health. Journal of Personality and Social Psychology, 93(6), 1011–1027.
https://doi.org/10.1037/0022-3514.93....
2. Habit Formation and Recovery After Missed Days
Even when people miss a day or two, habits still form—what matters most is consistency over time:
Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.
https://doi.org/10.1002/ejsp.674
3. Implementation Intentions and Behavior Change
Recent research continues to show that creating clear “if-then” plans significantly increases the likelihood of follow-through on habits. This study highlights how detailed planning supports automaticity and long-term behavior change.
Carraro, N., Gaudreau, P., & Mageau, G. A. (2020). The role of implementation intentions in promoting the development of exercise habits: A longitudinal study. Journal of Behavioral Medicine, 43(1), 139–150.
https://doi.org/10.1007/s10865-019-00...
4. Self-Concept and Habit Consistency
A 2021 study found that integrating habits into one’s identity strengthens habit consistency and long-term maintenance—especially for health-related behaviors.
Chen, P., & Lanza, S. T. (2021). Developing healthy habits through identity-based motivation: Evidence from a longitudinal study. Health Psychology, 40(4), 234–244.
https://doi.org/10.1037/hea0001063

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