Скачать или смотреть Why Starbucks Failed in Australia: A $143 Million Mistake

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Starbucks conquered the world, but they failed to conquer Down Under. In 2008, the coffee giant was forced to close 61 stores in Australia and suffered over $143 million in losses. But why?

In this episode of The Brand Anatomy, we dissect the cultural missteps, strategic errors, and fierce local competition that led to one of the biggest failures in international business history. From the "flat white" culture to the arrogance of rapid expansion, find out why being big doesn't always guarantee success.

👇 TABLE OF CONTENTS:
00:00 Introduction: The Big Gamble
00:40 Why Starbucks Missed the Mark (Cultural Missteps)
01:43 Strategic Errors: Too Big, Too Fast
02:35 Facing Fierce Competition: Indie Cafes vs. Chains
03:05 The Business Model Breakdown
03:48 Lessons for Global Brands & Conclusion

🧐 WHAT IS THE BRAND ANATOMY? We dissect the biggest brands in the world to understand their anatomy—what makes them succeed, and what makes them fail. Through detailed doodle analysis, we bring business case studies to life.

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💬 Question of the day: Do you prefer Starbucks or your local independent cafe? Let us know in the comments!

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