Скачать или смотреть How to Lead a Global SDR Team (Without Burning Out) | Catherine Olivier, Cognism

Leading a global SDR team? Just promoted to SDR manager? This episode is packed with real-world advice from Catherine Olivier, VP of Global Sales Development at Cognism, on how to build and lead high-performing sales development teams—without burning out or losing your team’s trust.

Catherine shares hard-earned lessons from her experience leading SDR teams across the US, UK, Germany, and France. She unpacks what most first-time SDR managers get wrong, how to avoid managing like your old boss, and the biggest mistakes leaders make in a hybrid, high-pressure sales environment.

Learn how to:
✅ Structure and scale global SDR teams
✅ Manage former peers without favouritism
✅ Coach new SDR managers for long-term success
✅ Avoid common leadership traps and burnout
✅ Build culture in remote sales teams
✅ Deal with imposter syndrome in sales leadership

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⏬ Chapters:
00:00 – “Activity ≠ Success” — Stop Managing by Vanity Metrics
04:00 – SDR Beginnings: Learning Sales with Zero Support
07:00 – The Golden Rule for SDR Manager-to-Rep Ratio
10:10 – Global SDR Team Leadership: Why You Can’t Do It All
13:50 – Structuring High-Performing Global SDR Teams
17:15 – Landing Leadership Roles by Selling Yourself In
23:30 – First-Time SDR Manager Tips: From Peer to Boss
30:00 – Coaching New Managers: Common Leadership Mistakes
33:00 – Building Diverse Sales Teams vs Hiring Mini-Me’s
37:10 – Leading with Respect, Not Just Likeability
42:00 – Managing Remote Sales Teams Without Losing Touch
45:30 – Juggling SDR Leadership and Parenthood
50:00 – Imposter Syndrome in Sales Leadership: How She Manages It
53:00 – One Thing Every SDR Manager Should Start (and Stop) Doing


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