How musicians can get their music heard - Tom Robinson's BBC Introducing Masterclass 2013

Contrary to all the current doom and gloom in the music industry, BBC 6 Music's Tom Robinson believes there's never been a better time for talented unknown artists to get heard. This workshop sets out the many reasons to be cheerful, and how far the rules of the game have changed in 2013. It's packed with first-hand tips on finding and building an audience without the benefit of big bucks or insider contacts.

But if your goal is to reach a mass audience, the one key requirement remains unchanged: an absolutely killer song. Not just a good song or even a great one, but a truly gobsmacking tune that leaves listeners shaken and stirred. This video offers practical strategies to help you write that breakthrough track, and effective ways of promoting it once you've done so.