Скачать или смотреть Cracker Barrel Workers Suffer as Rebrand Tanks Business

Cracker Barrel’s Business Plummets as Employee Exposes Woke CEO’s Heritage-Destroying Rebrand

A Cracker Barrel waitress has blown the whistle on the restaurant chain’s drastic decline in business, attributing it to CEO Julie Felss Masino’s controversial “woke” rebrand that critics say has stripped away the nostalgic Americana charm that defined the brand for over 50 years. In a heartfelt video, the employee revealed, “So, as y'all can see, I work at Cracker Barrel as a waitress, and we're struggling. Everybody has had, like, two or three tables max. I say at least, like, nine tables their whole shift — Cracker Barrel. What are we doing? What? Something's got to give. Y'all people got families to feed.” This stark drop from an average of nine tables per shift to just two or three highlights the severe impact on workers and their livelihoods.

The backlash stems from Cracker Barrel’s recent logo change, which ditched the iconic “Uncle Herschel” figure for a sterile, text-only design, alongside modernized restaurant interiors that replaced the beloved country aesthetic with brighter, less cluttered decor. Conservative critics, including activist Robby Starbuck, have slammed the rebrand as a betrayal of the chain’s traditional customer base, accusing Masino of prioritizing diversity, equity, and inclusion (DEI) initiatives over the Southern heritage that drew loyal patrons. The company’s stock has plummeted, losing over $140 million in market value, and employees report low morale amid fears of store closures. This video dives into the employee’s emotional plea, the customer backlash, and the broader implications for Cracker Barrel’s future. Can the chain recover from this misstep, or is it destined to become another corporate cautionary tale? Share your thoughts in the comments and let’s discuss how brands can balance modernization without alienating their core audience.

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