The many, MANY failed 4-door Porsches (including the Porsche 989)

Porsche is known for fast sports cars, but you might be surprised to know that in 2022 4 door cars made up more than 8 out of every 10 cars Porsche sold. Yet 20 years earlier, it only sold 2 door cars, with cramped rear seats only suitable for small children. That fun Porsche you had in your 20s could be used in a pinch when the kids came along, but those kids grew and your Porsche became impractical. Customers fled to other car brands and many never returned. Porsche needed to change that.

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