E19: IIM Ahmedabad MBA's 25 year journey in Marketing and Shayari

In this captivating episode of the "IIM ke Baad" podcast, our hosts Migs, Viks, and Chow dive deep into the world of marketing with the brilliant Sushrut Pant. An IIM graduate with a wealth of experience, Sushrut has successfully navigated the marketing landscape from his beginnings at Colgate to his current role at Shree Cements, working across various international markets.

Contents of the Episode:

Introduction to Sushrut Pant:

Brief overview of Sushrut's background and career highlights.
How his journey at IIM shaped his professional path.

Early Career at Colgate:

Sushrut's initial roles and responsibilities.
Key marketing strategies and campaigns he worked on.
Challenges faced and how he overcame them.

Transition to Shree Cements:

Reasons behind the career move and what attracted him to Shree Cements.
Innovative marketing approaches implemented in the cement industry.
Significant achievements and milestones.

Global Experiences:

Anecdotes and lessons from working in different countries.
Adapting marketing strategies for diverse markets.
Cultural insights and their impact on marketing.

Marketing Tips and Advice:

Essential skills and traits for aspiring marketers.
How to stay ahead in the ever-evolving marketing field.
Sushrut’s advice on career growth and development.

Key Highlights:

Sushrut’s unique journey from IIM to a global marketing expert.
His strategic transition from Colgate to Shree Cements.
Valuable marketing insights and practical tips for success.
Personal anecdotes that provide a glimpse into his professional life.

0:00 - Intro
1:51 - Career summary
7:47 - Tooth Paste Wars
15:11 - Role of
area Sales Manager
19:37 - Working with the distributors
23:21 - Impact of Q-commerce and
E-commerce
29:55 - Why does Colgate not
allow retailers to order
directly?
32:30 - Were you able to reduce
the price based on the
discussion with the
distributors?
35:18 - Relationship with
the distributors
41:00 - Sushrth’s
shayaris(poems)
51:22 - understanding
consumers in a different
countries
57:36 - insight into
cement industry
1:04:23 - Career from
area manager to where
you are now.
1:07:14 - The glamourous world
of marketing
1:24:31 -
What is the difference
between MNCs and
Indian companies?
1:27:49 - Insight on working
in different countries
1:45:33 - So what next?

Don't Miss Out!
This episode is packed with invaluable insights and tips for anyone interested in marketing, career development, or gaining a global perspective on business. Whether you're a student, a budding marketer, or a seasoned professional, Sushrut Pant’s experiences and wisdom are sure to inspire and guide you.

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