Torsion Talk S8 Ep79: Ryan Interviews Jesse Yeomans from Star City Garage Doors

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market.
Introduction & Updates
Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models.
Virtual Door Dealer Conference Details
Ryan provides more information about the Virtual Door Dealer Conference, explaining how it’s designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees.
Garage Door Summit 2024
Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content.
Marketing Insights – The Power of AdWords
Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords’ pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads.
Interview with Jesse Yeomans – Star City Garage Doors
Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results.
Jesse’s Leadership and Operational Challenges
Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way.
Running a Garage Door Business in a Rural Market
Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks.
The Changing Garage Door Industry
Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business.
Star City’s Future and Goals
Jesse shares Star City Garage Doors’ growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction.
Closing Thoughts and Takeaways
Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work.
This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration!

You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/

Find Ryan at:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠https://markinuity.com/⁠

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