IITian Disrupts ₹90,000 Cr Egg Industry! But how? | Ep. #19 ft. Eggoz 

Founded in 2017 by Abhishek Negi, Aditya Singh, and Uttam Kumar, Eggoz is revolutionising the egg industry in India. These IIT Kharagpur alumni identified critical gaps in the market - such as lack of nutrition and chemical-laden poultry feed - and turned them into opportunities to deliver high-quality, nutritious eggs. Starting with their first poultry farm in Bihar, Eggoz has been consistently providing farm-fresh eggs with vibrant orange yolks rich in lutein, Vitamin D, and A. Their innovative approach includes exciting products like Momoz and Burger Patties. With a strong focus on safety, Eggoz eggs undergo 11 rigorous safety checks. Beyond delivering excellent eggs, Eggoz is committed to empowering rural farmers, reducing emissions, and contributing to a greener future. Join us on this egg-citing journey to make India a protein-positive nation!
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Timestamps:

00:00 - Introduction
00:50 - Motivation behind the business, story of the entrepreneurs, eggs retail market in India, first national-level brand of egg-based products, started the first poultry farm
01:37 - Building the category from the groundwork, delivering the product to customers without compromising quality
01:57 - The complete process of how eggs enter the market, safety checks, and quality checks, deformity checks
02:23 - The process of collecting the eggs, a decentralised collecting method
02:46 - Raised funding for the startup through various leading ventures, investors, and private equity funds, target of coming year's revenue growth
03:06 - Sources of revenue, revenue from modern trade and quick commerce, more than 30% of revenue is from general trade and online segments
03:26 - Production of eggs, contract farming with purchase guarantee, free of cost feed support
03:47 - Usage of AI tools in business, bird management for productivity, and predicting demands in the market
04:10 - Market rates, NECC price, price paid to the farmer, customer acquisition cost
04:57 - Production units of Eggoz in India
05:14 - Business model of the company, various range of products in eggs that the company provides, the price range of the products
06:05 - Packaging expenses of various products, smaller packs, and premium products
06:21 - The breakdown of expenses of the company, competitors of Eggoz
07:04 - Ideal customers, target audience
07:17 - Number of employees, both permanent and contract employees
07:28 - Points to remember before starting a business, knowledge of the product, understanding the supply chain, learning about strategies, consumer needs
08:10 - Work division between the co-founders in various fields
08:27 - Brand design and the marketing strategy of Eggoz
08:56 - As an entrepreneur in the industry, opportunities that should be leveraged, fast-moving consumer goods
09:25 - The goal of the company, building Eggoz into a brand, opportunities in value-added consumption
09:48 - The largest market of the company, the space of this business in India
10:25 - Outro