Lancia Renaissance: Pu+Ra Zero Concept

Lancia Pu+Ra Zero, the three-dimensional manifesto representing the essence of Lancia Design of the future

“The new era of Lancia starts today with a new Logo and a clear design vision” stated Luca Napolitano, Lancia CEO. “In anticipation of the new Ypsilon, the first vehicle of the new Lancia, we are introducing Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto which inspires the vehicles that will be launched between 2024 and 2028. A work of art in which the past and the future are in continuous contact, in which elegance is balanced with the radical spirit of forms. Today is the beginning of our Renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected, and reliable brand in the European premium market. Today is the beginning of the new Lancia!”

Lancia Pu+Ra Zero is a three-dimensional manifesto which holds the essence of Lancia new Design and the vision of what the new Ypsilon, the new flagship and the new Delta will look like. Combining design, art, and innovation this sculpture is the best expression of the concept of “Progressive Classic”.

Lancia Pu+Ra Zero is the synthesis of opposite elements: Beauty and Technicity, Grace and Character. It harmoniously blends the primary, iconic and typical shapes of Lancia tradition in a continuous dialogue between the brand's two different but complementary souls, between past and future.
The Lancia Pu+Ra Zero front features are a reinterpretation of Lancia's historic grille, the "calice", now projected into the future through three rays of light to make it iconic and memorable. This new pure, technological and with a unique identity "calice” will be on all three of Lancia's new vehicles, making them instantly recognizable during the day and the night.

Above the "calice", the new Lancia lettering. This double signature, calice-lettering, will sign the front of all three new Lancia models: a "calice of light" that virtually embraces the brand name and clearly identifies the graphic identity of Lancia Renaissance, carrying it into the electric mobility era.
Lancia Pu+Ra Zero is composed of soft, fluid lines which recall the design of Aurelia B20 and Flaminia, with a circular roof that floods the cabin with light, in a game of balance between exteriors and interiors.

On the rear the round taillights stand out. They call back to those of the Stratos and will be used on the new Ypsilon with the new Lancia lettering positioned between the headlights. Finally, in a side view, the new logo stands out.

Lancia Pu+Ra Zero is in Micalized Blue with subtle nuances that play with light under the sign of Italian elegance, fluidity and lightness.