Скачать или смотреть Netnography Essentials with Robert Kozinets

The full version of this video is available here:    • Qualitative Scholar Conversation with Robe...  

Ray Maietta (ResearchTalk president) speaks with Robert Kozinets. Rob discusses his 2025 Qualitative Research Summer Intensive course: “Netnography Essentials: A Structured Approach to Qualitative Digital Research.”

For information about the Summer Intensive, please visit https://www.researchtalk.com/QRSI2025.

Resources:
Kozinets, Robert V. and Gretzel, Ulrike (2023), “Qualitative Social Media Methods: Netnography in the Age of Technocultures,” in Denzin, Norman and Lincoln, Yvonna, The Sage Handbook of Qualitative Research, 6th Edition. London: Sage Publications, 403-420.
Kozinets, Robert V. (2020), Netnography: The Essential Guide to Qualitative Social Media Research, London: Sage.
Kozinets, Robert V. and Rossella Gambetti, eds. (2021), Netnography Unlimited: Understanding Technoculture through Qualitative Social Media Research, New York: Routledge.
Kozinets, Robert V. (2023), “Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts”, Journal of Service Management, 34(1), 100-125. https://doi.org/10.1108/JOSM-12-2021-...