Скачать или смотреть What Happened to Scion? The Rise and Fall of Toyota’s Youth Brand

🚗 What happened to Scion? Today we break down the full rise and fall of Toyota’s youth brand from the boxy xB and tuner-friendly tC to the FR-S and beyond. Scion was supposed to bring younger buyers to Toyota, and for a while, it worked. So why did it disappear?

In this video, I cover Scion’s creation, its peak, the mistakes that hurt the brand, the lineup changes, and how Toyota eventually absorbed the models into its main brand. Scion only lasted 13 years, but it left a huge mark on car culture.

Drop your Scion memories or opinions down below and thanks for pulling up to The Curbside Corner!

🏎️Timestamps:
00:00 Pulling up to the curb
00:41 The Rise of Scion
01:44 Fun Fact
03:10 The Fall
05:12 What are your thoughts of the FR-S?
05:37 The End of Scion

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#Scion #Toyota #FRS #ScionxB #CarHistory #Automotive #curbsidecorner

Sources:
Motohide Miwa from USA (CC BY 2.0), OWS Photography (CC BY 4.0), Colin Venable (CC BY-SA 4.0), RL GNZLZ from Chile (CC BY-SA 2.0), MercurySable99 (CC BY-SA 4.0), razvan.orendovici (CC BY 2.0), Denmark from United States (CC BY 2.0), Ana Ulin from Palo Alto USA (CC BY-SA 2.0), Michael Sheehan (CC BY 2.0), Rennett Stowe from USA (CC BY 2.0), Rutger van der Maar (CC BY 2.0), JamesYoung8167 (CC BY-SA 4.0), Matti Blume (CC BY-SA 4.0), Tabercil from Canada (CC BY-SA 2.0), Retired Electrician (CC0), via Wikimedia Commons