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Top 5 Mistakes New Entrepreneurs Make — And How to Avoid Them

On the "Lead With Neetu" Business Podcast, I had an insightful conversation with Surabhi Shenoy.

Surabhi Shenoy is a serial entrepreneur who has built and exited two multimillion-dollar companies in tech and wellness. Today, she mentors founders on how to bootstrap, scale profitably, and build high-valuation businesses.

She’s the creator of the Lean CEO Method and author of the weekly CEO Mastery newsletter. Surabhi helps founders turn their companies into lean, profitable, founder-free businesses, the kind buyers want to buy and investors chase.

In this episode, I speak with Surabhi Shenoy about avoiding common startup mistakes and building scalable, profitable businesses.

Here are the key takeaways from our conversation:
1. Not Validating Your Idea Early
Launch only after testing your core product with real customers. Use MVPs or pilots to refine your offering.

2. Trying to Do Everything Alone
Delegate early to avoid burnout. Build a trusted team or outsource key tasks to focus on strategic priorities.

3. Mismanaging Cash Flow
Control expenses, focus on profitability, and bootstrap before seeking external funding. Monitor cash flow closely.

4. Scaling Too Quickly Without Systems
Avoid overhiring or heavy marketing without solid processes. Scale sustainably with repeatable systems and smart partnerships.

5. Ignoring Personal Branding
Build your audience with authentic, content-led strategies. Personal brand growth is as important as company growth.
Podcast Intro

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"Lead With Neetu" is a niche business podcast designed for leaders who want to stay one step ahead.

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Neetu Choudhary
Premium Business & Leadership Coach & Trainer| Board Member | Board Advisor | Keynote Speaker | Executive Speaking Coach | Business Podcast Host | MCA | Six Sigma Black Belt USA | EFQM Brussels | CGEIT USA | PMI-RMP| PMO } CEO Evolvitude Fze UAE

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