Gohar Iqbal, Founder of Johnny & Jugnu | Mooroo Podcast #69

Gohar Iqbal is the co-founder and managing partner at Johnny & Jugnu. Gohar completed his undergraduate studies with a Bachelors in economics from LUMS in 2014 with a focus on law and marketing. Johnny & Jugnu is a fast-rising brand that aims to introduce Pakistani style of fast food to the world.

Follow him here:

Facebook:-
https://www.facebook.com/gohariqbal?m...
Instagram:
https://instagram.com/gohar.iqbal.ch?...


00:00 What does WABI means?
1:08 1st job at P&G was a horrible experience for Gohar
3:10 Starting a marketing agency then was even worse
5:00 Brand building was the need of time back then
5:45 Opening a Johnny Jugnu, a restaurant with Dr. Adnan
7:50 Unique name idea JOHNNY JUGNU
9:00 Initially it failed
10:50 Selling burgers at LUMS
12:00 Closed down that and restarted the same after a while in DHA
14:40 Mooro’s 1st visit to Johnny and Jugnu
15:20 Gohar’s learning experience from this business
18:20 Strong background processes are more important than to scale
19:40 Movie and Book “The Founder”
20:30 Breaking down the process for better growth
22:00 Personal involvement of the owners matter a lot
23:00 How feedback works at Johnny and Jugnu
25:25 Menu initially and its evolution by now
27:20 Caffine-Tea and Coffee
29:05 Aging and anti-aging experiments
32:50 New outlet renovation in Bahria Town when COVID struck
34:40 Survival kit idea during Lockdown was a hit
37:00 Every crisis situation brings an opportunity
38:45 Johnny and Jugnu along Wabi- growth till date and journey
39:30 Treating employees with respect and see the good in them
43:00 Dealing with the bad apples in workers
45:05 Employees at workplace need empowerment and ownership to grow
46:46 Inspiring brands for Gohar
48:00 Lets expand our culture globally through our brands
49:20 Our diversity is our identity and its beautiful
52:15 Plurality is our strength vs power struggles centrally
54:00 As a nation we are tolerant but not politics
55:20 Politics play with our fear, locally and globally
57:27 So how can we move forward with these challenges
58:38 Gohar’s landing at LUMS and choosing Marketing
1:03:00 Enjoyed Marketing as a subject with Dr. Adnan
1:04:10 Bonding with Dr. Adnan
1:05:18 Dr. Adnan as Gohar’s partner and their working relationship
1:09:12 Thank you and Bye