Скачать или смотреть Google Ads Deep Dive: Looker Studio - session 2

Take your google ads management to the next level with Session 2 of our Looker Studio Deep Dive. This session focuses on moving beyond standard reporting to build a professional "mental map" for auditing and optimizing complex accounts through advanced visualization.
Whether you are an agency lead or a consultant, mastering PPC management requires the ability to identify "pain points" and hidden opportunities that the standard Google Ads panel might miss. This video provides a step-by-step guide to transforming raw data into a strategic roadmap for performance marketing success.
In this session, you will learn how to:
• Analyze Match Type Performance: Use custom filters and scorecards to compare Broad, Phrase, and Exact match performance to eliminate waste and find high-converting keywords.
• Utilize Advanced Pivot Tables: Implement "Drill Down" features to analyze account architecture, bid strategies (Manual vs. Smart Bidding), and weekly performance trends.
• Visualize Impression Share: Use Area Charts to monitor Search Impression Share and "Top vs. Absolute Top" positions to refine your bidding strategy.
• Optimize Performance Max (P-Max) & Demand Gen: Learn the limitations of P-Max reporting and how to use Demand Gen for top-of-funnel awareness and audience signaling.
• Strategic Retargeting: Identify how to use Display campaigns as a secondary layer to capture users who drop off during the e-commerce funnel.
This tutorial is essential for anyone involved in paid media management who needs to justify budget spend and set clear, data-driven KPIs for their clients.
Don't just report data—master the narrative behind the numbers.
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