Скачать или смотреть Managing Customer Complaints on Social Media with Dr. Andreawan Honora

Dr. Andreawan Honora is a marketing researcher and educator. His research interests include consumer behavior, services marketing, and digital marketing. His research has been published in several peer-reviewed journals, including the Journal of Retailing and Consumer Services, Psychology & Marketing, International Journal of Consumer Studies, International Journal of Information Management, and Computers in Human Behavior.

Andreawan earned his Ph.D. from National Dong Hwa University in Taiwan. He did his postdoctoral research in the Ivey Business School at Western University. Andreawan won the best paper award in the Retailing and Services Marketing track at the annual meeting of the Association of Marketing Theory and Practice 2023. He will begin lecturing at a university in Perth, Australia next year.

We discussed Andreawan’s research on managing customer complaints on social media. He also shared advice on how businesses can manage customer complaints and how future researchers can continue this type of research. (ep 044)

You can also listen to this conversation on Spotify: https://open.spotify.com/episode/1872...

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