Скачать или смотреть Digital Warriors take on Russian Propaganda - interview with Anastasiya Baydachenko IAB Ukraine CEO

Russia did not just attack Ukraine in 2022 – and not only militarily. The war started in 2014, and both propaganda and Information warfare have been at the forefront of Russia’s efforts to control, dominate and coerce the people of Ukraine. But a whole community of Digital innovators – marketers and software engineers have fought back. They have been creating new ways to tackle disinformation, promote truth, and tackle weaponised social media. Along with the other Digital innovators they are creating a new frontline in the fight for democracy, and in many ways are far ahead of the West in advancing techniques for Digital counter insurgency and Info Ops.

Anastasiya Baydachenko is a Digital Media specialist with over 17 years of work experience within leading network and local advertising agencies. She is Chief Executive Officer of IAB Ukraine – The Interactive Advertising Bureau, an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. She is also Chief Operating Officer of Razom Communications, a Digital Media agency in the Kiev Region. She has previously been Chief Transformation Officer at IPG and Havas Group, a leading Western media company.